Telsyte and AIMIA have partnered to produce the second edition of Digital Nation, a compendium of research and commentary on the digital lifestyle of Australian consumers.
Following the success of the first edition published in 2011, Digital Nation 2012 includes up-to-date market research covering smartphones and tablets; social media trends; e-commerce and group buying; new devices and services; attitudes towards technology; personal cloud computing; and entertainment and online gaming.
Designed in an easy-to-read “infographic” style, Digital Nation is the book ideal for reception areas and coffee tables at any company interested in the future of technology in Australia. The book is published in a hardcover edition with a distinct black cover.
With the Australian technology landscape changing rapidly the research findings published in Digital Nation will help organisations understand how consumers are adapting to that change. Digital Nation provides a view of how people are changing their technology usage, such as the shift to smartphones, media tablets and apps.
Organisations need to be constantly abreast of emerging technology trends – from a vendor and consumer perspective – to avoid becoming irrelevant in the digital age and Digital Nation provides an important contemporary snapshot of our ever-evolving nation.
Digital Nation 2012 is available for purchase online through the on-demand book publishing service Blurb for $99 (excluding delivery) here: http://www.blurb.com/bookstore/detail/2735692. Discounts for bulk orders are available.