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Digital Economy

Online Group Buying

Telsyte has developed the most comprehensive database of group buying deals in Australia, with over 55,000 deals captured from over 80 sites to date. Deal data is aggregated to form a view on the market. Information is available by site, city, location, category, price, discount, national vs local, vouchers sold, etc. These data points produce a time series, derived ratios and other statistics available to clients. Telsyte has been auditing site data through a series of interviews with group buying sites and merchants, confirming deals closed and capturing other information such as average breakage rates and margins.

Digital Goods & Subscriptions

Digital Goods and Subscriptions program is based on a research of Australians aged 16 to 85. The sample was stratified to the Australian population and survey results were weighted to ABS (Census) statistics for age, sex and location. Research is also conducted with pioneers of the local digital content industry.

Digital Retail

Telsyte’s digital retail study covers 18 categories, with insights into current eCommerce readiness, purchasing demographics, percentage of category buyers purchasing online and competitive landscapes. The 18 categories covered are: Books (physical only), Music – CDs, DVDs, etc. (physical only) , Computer hardware & software , Consumer electronics, Event tickets , Clothing and footwear , Travel – flights , Travel – accommodation , Groceries and beverages (excl. alcohol) , Toys and games, Gift vouchers , Magazines , Pharmaceuticals and health products , Beer, wine and spirits , Sporting goods , Cosmetics/beauty products , Domestic appliances , Building products & home renovations.

Mobility

Telsyte’s Mobility research provides the most comprehensive, end-to-end analysis of the Australian business and consumer mobile industry. Telsyte provides forecasts and insights on the latest devices as well as strategies for the effective marketing of products and services. Telsyte’s Mobility program has been helping market players succeed in an increasingly competitive and dynamic industry. Our program is designed for mobile carriers, media companies, mobile technology vendors and business mobility decision makers.

Mobile services

The Telsyte Australian Mobile Services Market Study 2012 analyses and forecasts movement in the mobile services market, with updates on carriers’ strategies, MVNO performance, and end-user trends. The number of connected LTE (Long Term Evolution) mobile devices in Australia is set to grow to millions of units by 2016 and Telsyte estimates 4G will, in many cases, provide an alternative solution to fixed-line broadband. The Telsyte Australian Mobile Services Market Study 2012 is a comprehensive 50-page report which provides subscribers with key market matrix including sizing and forecasts in 2G, 3G and 4G connections, and prepaid versus post-paid connections and 2012-2016 estimates. It also includes individual carrier and MVNO performance review with market share estimates, analysis of potential market entrants, end-user trends and discussions on strategic issues.

Smartphones

Telsyte’s Australian Smartphone Market Study is a comprehensive research report that covers the emerging trends in the mobility services industry, including the market overview; smartphone business trends; vendor and carrier strategies; content provider and developer strategies; the smartphone value chain; platform developments; and manufacturer outlook. Telsyte’s smartphone research forecasts industry trends for five years and contains strategic information for mobile service providers, mobile device manufacturers and any business looking to maximise its potential in the mobility space with apps and value-added services.

Media Tablet

The popularity of touchscreen media tablets is accelerating with 2.6 million Australians already using one and more than 11 million forecast to be using a media tablet by 2016, according Telsyte’s media tablet research. The Telsyte Australian media tablet study indicates an annual growth rate of more than 330 per cent for media tablets. Media tablet sales in Australia have already passed the $1 billion mark. The rapidly growing media tablet audience is creating unprecedented opportunities for media publishers that are delivering their content via dedicated applications. Telsyte’s Australian media tablet research provides subscribers with key market estimates, forecasts and vendor and platform shares across devices sold, installed based and audience.

M2M

In Australia, M2M applications are expected to grow significantly over the next four years presenting a near $300 million opportunity for carriers, and many times more for application developers. Automotive, retail, security and utilities applications will lead market growth, according to Telsyte research. Telsyte forecasts new M2M SIMs connected to mobile networks in Australia until the end of 2015 and there is potential for this to skyrocket in the following years.

NBN & Broadband

Telsyte’s NBN & Broadband program provides industry leading coverage of the Australian fixed voice, broadband, data services and subscription television over broadband markets. The program covers consumer and business services, and draws upon Telsyte’s ongoing primary research with ISPs, carriers, vendors and end users. Telsyte’s research is designed to help ISPs and fixed line operators understand and thrive in the emerging National Broadband Network (NBN) ecosystem. Telsyte’s coverage of the NBN is based on over a decade of research into the retail and wholesale fixed line industry. Telsyte was a contributor to the NBN implementation study published in 2009. Telsyte research provides insights into the emerging opportunities in fixed line content delivery and service bundling.

Broadband & fixed line services

Fixed broadband market growth in Australia has slowed to 3.8%, from over 20% in 2007, resulting in increased industry rivalry as participants move to capture subscribers from each other. This trend is further exacerbated by the rollout of the NBN, as there will be an advantage to incumbency when it comes time for customers to move to the new network. In its Australian fixed broadband & voice market research Telsyte considers the current political environment and the activities of the NBN Co to produce technology forecast up until 2017. NBN fibre is set to overtake DSL broadband in a few years, however, if the political climate changes, fibre might only be used by many fewer customers. Telsyte’s research examines all possible scenarios.

Subscription TV over broadband

Telsyte research covers the rise of subscription TV over broadband in Australia with more than 300,000 Australian homes now accessing an IPTV service. This equates to around one in ten subscription TV services currently delivered over broadband. Telsyte has determined the total subscription TV industry in Australia generates around $2.7 billion for service providers. While most of this revenue goes to the two largest operators Foxtel and Austar, there are emerging credible services over broadband such as Telstra’s Tbox and FetchTV that are supplementing the mature satellite and cable markets. These services combined flexible viewing options for FTA along with the ability to stream a selection of channels and access to large libraries of pay-per-view content, including new release movies. Telsyte research provides insights into the consumer and industry trends that are shaping the market including the impact of the National Broadband Network (NBN).

NBN insights and applications

Australia’s National Broadband Network fibre-to-the-premises (FttP) deployment remains largely dependent upon the speed of withdrawal of the existing copper network. Telsyte research investigates the applications of the NBN for consumers and businesses. Telsyte has also developed a scenario-based analysis, pending the outcome of federal elections and how policy updates will impact the NBN roll-out. Telsyte research also surveys consumer and business insights into how the NBN will change the way they access online services. For example, Telsyte found that 85 per survey respondents had a desire to connect to the Internet at 50 mbps and higher, however, most people are reluctant to switch providers with only 5% saying they would definitely change ISPs. NBN Co has entered into a definitive agreement with Telstra to replace the last-mile copper network with fibre-to-the-premises (FttP) so consumers will not have the option of retaining copper access.