Market Reports

Produced annually as the flagship report in Telsytes Market, Analysis and Forecast Series, this study offers a detailed investigation and comprehensive analysis of the Australian enterprise telephony market by providing:

A snapshot of the Australian enterprise telephony market for the year ended December 2008, including the markets key performance indicators (KPIs);

Brief profiles of major enterprise telephony vendors, including their KPIs, technology, strategies and activities;

Analysis of industry trends and outlook with discussion on technology and competitive landscape environments, as well as trends in the various business size and vertical segments;

Telsytes five-year forecast of the market from 2009 to 2013, by enterprise telephony technology type (traditional, IP); and

Conclusion and recommendations.

Technologies Covered:
Enterprise Telephony, IP Telephony, Unified Communications

Vendored Mentioned:
Aastra, Alcatel-Lucent, Avaya, Cisco, Microsoft, NEC, Nortel, ShoreTel

This Telsyte research report presents a snapshot of the Australian Mobile market for the year ended December 2008, including the market's key performance indicators (KPIs) such as subscriber numbers and service revenue. It also provides a forecast for 2009-2013.

Technologies Covered:
3G, HSDPA, Mobile Broadband

Service Providers Mentioned:
Telstra, Optus, Vodafone, Hutchison 3

While commercial promotions through the use of mobile phones have existed for more than half a decade, the promise of true mobile advertising has only begun to materialise in the past year. It is attracting a large amount of industry attention because, for the first time, mobile technology allows advertisers to pinpoint their target audience based on a set of critical parameters, including personalisation and preferences, contextual activities, and locations  an accuracy level unachievable by other forms of media.

Service Providers Mentioned:
Telstra, Optus, Vodafone, Hutchison 3, ComTel

Australian businesses are increasingly embracing what conferencing and collaborative technologies have to offer to complement their core business operations. The interest has been driven by the associated benefits of Unified Communications (UC), heightened by the current economic environment, where businesses are looking for tangible and immediate relief to their OPEX.

Technologies Covered:
Telepresence, Video Conferencing, Web Collaboration

Vendors Mentioned:
Nortel, Tandberg, Cisco, Adobe, Microsoft, WebEx, Genesys, Citrix

Products Assessed:
Adobe Acrobat Connect, Microsoft Live Meeting, WebEx, Genesys Meeting Centre, Citrix GoTo Meeting Corporate

As 2008 draws to close amid uncertain business environments, Telsyte analysts reflect on the developments that have taken place in the past 12 months and project the major trends for next year. This paper presents our collective outlook on the top 10 trends that will shape the Australian telecom market in 2009

Technologies Covered:
GSM/3G, Broadband, Unified Communications, Green ICT

The majority of enterprise communications vendors in Australia are heavily focused on their core business, the development of cutting edge market focussed products and service, leaving the delivery and fulfilment of their products and services to their sales channel partners. As a result, the role of channel partners has risen in importance, moving from being anchored in technology and service delivery to a trusted advisor and solution provider to businesses, while maintaining an extended strategic business arm of the vendors they serve.

This Telsyte report looks at current and future developments of the Australian enterprise communications sales channel eco-system. It discusses:

The changing role of the enterprise communications sales channel partner;

Relationships and engagement levels of sales channel partners and vendors;

An overview of six leading enterprise communications vendors in relations to their channel strategy and channel program;

A detailed analysis of the demise of Commander and KAZ;

Recommendations for vendors and channel partners competing for a share of the emerging UC market and the major issues vendors and channel partners need to address; and

A matrix showing each vendor's channel partners and their status.

Technologies Covered:
IP Telephony, Unified Communications

Vendors/Service Providers Mentioned:
Aastra, Alcatel-Lucent, Avaya, Cisco, NEC, Nortel, Commander, Telstra/KAZ

The Australian Telecommunications Decision Maker Report is designed to highlight market and technological trends to assist decision makers in making informed technology decisions that are aligned to business strategies. The study provides recommendations and advice on telecommunications, based on Telsyte's consulting expertise and market research. It also provides deep insights into the minds of fellow decision makers, highlighting drivers and challenges in the various market segments and vertical industries.

Technologies Covered:
IP Telephony, Unified Communications, IP MPLS, Ethernet, Leased Lines, Frame Relay, ATM, Smartphones, 3G, Mobile Broadband, Location Based Services, Wireless Email, Mobile Commerce, Mobile VoIP, Enterprise Mobility, Green IT

This Telsyte report provides a detailed investigation and comparative analysis of leading smartphone vendors in the Australian market. The report presents profiles of the latest model of smartphones in Australia based on addressing both consumer and business end-user requirements. Handset vendors are also profiled against key requirements in the Australian market. In addition, the report looks at the impact on the mobile market with the emergence of the Apple iPhone and the Google G1.

Technologies Covered:
Smartphone, 3G, HSDPA

Vendors Mentioned:
Nokia, Sony Ericsson, Motorola, RIM (Blackberry), Samsung, LG, i-Mate, HTC, Palm, Apple, Google

Vendors/Handsets Evaluated:
Nokia E71, Samsung Blackjack, i-Mate Ultimate 9502, HTC Diamond Touch, Palm Treo Pro, Blackberry Bold, Apple iPhone 3G.

This Telsyte report provides detailed investigation and comprehensive analysis of fixed line telecommunications technology usage, preferences and adoption trends among Australian businesses. The report is based on results of Telsyte's annual business telecommunications decision maker survey of more than 900 qualified business and technology decision makers, from all company sizes and vertical industries, making it Australia's most comprehensive study of its kind.

Technologies Covered:
PSTN, VoIP, xDSL, Cable, FTTN, Data Services, Green IT

Service Providers Mentioned:
Telstra, Optus, AAPT, iiNet, Primus Telecom, Unwired, Commander, Macquarie Telecom, People Telecom, TPG, Westnet, Internode

This Telsyte report provides detailed investigation and comprehensive analysis of enterprise communications technology usage, preferences and adoption trends among Australian businesses. The report is based on results of Telsyte's annual business telecommunications decision maker survey of more than 900 qualified business and technology decision makers, from all company sizes and vertical industries, making it Australia's most comprehensive study of its kind.

Technologies Covered:
IP Telephony, Unified Communications, Conferencing and Collaboration, Green IT

Vendors Covered:
Alcatel-Lucent, Avaya, Cisco, Nortel, Microsoft

This Telsyte report provides detailed investigation and comprehensive analysis of mobile and wireless technology usage, preferences and adoption trends among Australian businesses. The report is based on results of Telsyte's annual business telecommunications decision maker survey of more than 900 qualified business and technology decision makers, from all company sizes and vertical industries, making it Australia's most comprehensive study of its kind.

This report series leverages Telsyte's parent organisation, Gibson Quai-AAS strategic consulting capabilities in the telecommunication space. Telsyte introduces an equities research report designed to increase our value proposition by assisting broking houses/institutions with specialist, in-depth analytical information within the telecommunications sector. The first report is focused on Telstra.

This Telsyte research report presents a snapshot of the Australian Enterprise Telephony market for the year ended December 2007, including the market's key performance indicators (KPIs) such as revenue, horizontals, verticals, and market shares. It also provides a forecast for 2008-2012.

This Telsyte research report presents a snapshot of the Australian Mobile market for the year ended December 2007, including the market's key performance indicators (KPIs) such as subscriber numbers and service revenue. It also provides a forecast for 2008-2012.

This Telsyte research report presents a snapshot of the Australian Telecom market, with a particular focus on fixed line services, for the year ended December 2007, including the market's key performance indicators (KPIs) such as subscriber numbers and service revenue. It also provides a forecast for 2008-2012.