Market Reports

Produced annually as the flagship report in Telsytes Market Analysis and Forecast Series, this study offers a detailed investigation and comprehensive analysis of the Australian mobile market by providing:

A snapshot of the Australian mobile market for the year ending December 2009, featuring the markets key performance indicators (KPIs), including subscribers, revenue and ARPU, by network generation (2G vs. 3G), by service (voice vs. non-voice), by non-voice application type (messaging, mobile broadband, paid content), and by billing status (prepaid vs. postpaid), and by user segment (consumer vs. business);

Analysis of technology and market developments in the mobile industry in the past 12 months, including the rise of smartphones and machine-to-machine usage and the fast-growing mobile broadband segment, featuring subscribers, carrier market share, revenue and ARPU;

Brief profiles of Australias three major mobile carriers and MVNOs, including their 2008 and 2009 KPIs, strategies, market activities, presence in the consumer and business segments, and the range of smartphones they carried, as well as the analysis of the Vodafone and Hutchison merger;

Insightful analysis of industry trends and outlook with discussions on technology and regulatory developments for the next 24 months, along with Telsytes five-year forecast from 2010 to 2014; and

Conclusion and recommendations aimed at assisting Australian mobile market players to capitalise on both short- and long-term growth opportunities.


Technologies Covered:
Mobile Broadband, Smartphone, Mobile QoS, 3G, 4G/LTE, WiMAX, Fourth Screen, M2M, Digital Dividend, Cloud Computing.

Vendors/Providers Covered:
Telstra, Optus, VHA, Vodafone, Hutchison 3, Woolworth, Lebara Mobile, Truphone, AAPT, Soul/TPG, iPrimus, Macquarie Telecom, Boost Mobile, Dodo, Microsoft, Google, Apple, RIM, HP, Palm, Nokia, HTC, Samsung.

Conferencing and collaborative technologies took off back in the midst of the global financial crisis (GFC), back in 2008. In 2009, Australian businesses have continued to embrace the technologies, which are now increasingly becoming part of internal business processes. With an economic recovery currently underway, business decision makers continue to look to conferencing and collaboration technologies to sustain the reduction in OPEX from increase in workforce productivity, streamlining of business processes and travel cost savings.

This Telsyte report looks at the usage and adoption of conferencing and collaboration technologies by the Australian businesses. It discusses:

Market drivers of conferencing and collaborative technologies;

Perceived market leadership in conferencing and collaboration;

Conferencing and collaboration vendor and market developments in 2009;

The uptake and adoption of audio conferencing, video conferencing, telepresence and web collaboration technologies by medium, mid-market and large businesses;

The usage of web collaboration products by medium, mid-market and large businesses in Australia; and

Conclusion and recommendations.

Technologies Covered:
Audio Conferencing, Video Conferencing, Web Collaboration, Telepresence.

Vendors/Providers Covered:
Cisco, Microsoft, Polycom, Tandberg, Logitech, Adobe.

Produced annually as part of Telsytes Technology Research Series, this study offers a detailed discussion on the Australian mobile data explosion situation by providing:

An analysis of the current situation supported by a five-year forecast of smartphone and mobile broadband users, plus the associated growth in mobile data bandwidth;

An examination on the impacts of the mobile data boom on users, carriers operations, as well as carriers costs, revenue and profitability; and how well Telstra, Optus and VHA are positioned in response to rising mobile data demands;

Practical cost-control and revenue-enhancing strategies that carriers can implement to not only mitigate but also benefit from those impacts, along with key consideration factors for those strategies;

A focused discussion on mobile QoS, a strategy expected to be widely trialled and implemented by Australian carriers in 2010, based on Telsytes recent primary research into the topic across eight international markets; and

Telsyte observations and conclusion.

Technologies Covered:
Mobile Broadband, Smartphone, Mobile QoS, 4G/LTE, IP Infrastructures, Individualised SLAs.

Vendors/Providers Covered:
Telstra, Optus, VHA, Vodafone, Hutchison 3, O2, AT&T, Google, Apple, AAPT, iiNet.

2009 has been a dramatic year shaped by the collapse of global financial markets that began at end of 2008 and the announcement in early 2009 that the Australian government would invest $43 billion in a new high-speed national broadband network (NBN). The impacts of the NBN on the market, regulation, services, pricing and competitive landscape over the next few years will be far-reaching and industry-changing.

Amid the global financial and economic meltdown, 2009 saw Australia fare reasonably well. As predicted by Telsyte at the end of last year, the local telecom services market in 2009 has continued to expand, with total service revenue topping $26 billion, an increase of 5% year-on-year. Mobile and broadband remained the industrys growth powerhouses.

As the year draws to a close with NBN continuing to dominate the headlines and a refuelled consumer convergence market on the horizon, Telsyte analysts have reflected on the developments that have taken place in the past 12 months and projected the major trends that will shape the industry in 2010.

Technologies Covered:
IPTV, Gaming consoles, PAYG DSL, mobile QoS, Fourth Screen, Cloud Computing, CaaS, SaaS, UC.

Vendors/Providers Covered:
Telstra, Optus, NBN Co, TPG, iiNet, Eftel, Internode, Google, Microsoft, NEC.

Every year, Telsyte conducts Australias largest telecommunications business end-user

survey. Based on the results of that survey, this study is the flagship report in Telsytes

Business Decision Maker Series. It offers a detailed investigation and comprehensive

analysis of enterprise communication technology usage, preferences and adoption trends among

Australian businesses by providing:

A snapshot of the Australian enterprise communications market, including system technology

penetration and end point penetration;

System end-of-life analysis and churn intentions;

Vendor strength analysis diagrams with critical attributes

End-user perception of vendor products and solutions;

Decision makers understanding of UC and adoption intentions;

UC deployment and applications integration strategies;

Source and type of external advice for UC; and

Conclusion and recommendations.

The analysis in this study primarily focuses on the overall business market, with

supplementary analysis by business size segment. However, where appropriate, selected

analysis by vertical industry, geography and telephony vendor is also provided.


Technologies Covered:
IP Telephony, Unified Communications

Vendors Mentioned:
Aastra, Alcatel-Lucent, Avaya, Cisco, Microsoft, NEC, Nortel

Produced annually as the flagship report in Telsytes Vendor Competitive Analysis Research Series, this study offers a detailed comparative analysis of leading smartphone vendors and their latest products in the Australian market. It is also an essential guide for organisations planning to mobile their workforce with smartphone technologies. This study provides:

An overview of the Australian smartphone market, including shipment history, usage penetration and vendor installed base shares for both the business and consumer markets;

Reviews of the strategies and latest smartphones by Australias the top five vendors by installed base: Nokia, Apple, BlackBerry, HTC and Samsung; as well as user perceptions of each vendor on key attributes such as technology innovation, price competitiveness and ease of use;

Discussions on emerging trends in the smartphone space, including the rise of vendor app stores, the evolving roles of mobile carriers, consumer cloud computing, and the anticipated debut of the fourth screen- a new Internet mobile device;

A comparison of the features and the applications offered by the selected latest smartphone from each of the top five vendors; and

Conclusion and Recommendations.

Technologies Covered:
Smartphone, Smartphone OS, Mobile Applications, e-book reader, tablet PC, 4th screen.

Vendors/Providers Covered:
Nokia, Apple, BlackBerry, HTC, Samsung, Sony Ericsson, Motorola, LG, Palm, Google, Microsoft, Amazon, Telstra, Optus, Vodafone, Hutchison 3.

Hosted Telephony or IP Centrex was considered the next wave of leading edge communications services, earlier in the millennium, which never materialised in the MLE market in Australia. However, in recent times, Australian carriers and service providers have responded to prevailing market conditions, by offering Hosted Telephony/Unified Communication services, which encompasses feature-rich overlay. Cloud Computing has evolved from Mainframe Computing to also resurfaced as the leading edge alternative to current distributed and fragmented computing model.

As Australian businesses look to take full advantage of the Unified Communications (UC) and computing platform, the reduction of costs, increase in workforce productivity and business process improvements will be among the priorities for decision makers in 2009.

This Telsyte report looks at the re-emergence of the Cloud-based computing and communication services for the mid and large enterprise market:

The uptake, drivers and inhibitors to the uptake of Cloud Computing and Software-as-a-Service;The issues to consider for MLE decision makers about the adoption of Cloud Computing and SaaS;

The uptake, drivers and inhibitors to the uptake of Hosted Telephony and UC;

A typical profile of MLE businesses with a likelihood of Hosted Communications adoption;

Current Hosted Telephony and UC offerings from equipment vendors, Australian carriers and service providers;

The future of Hosted Communication services in the Australian MLE market; and

Conclusion and Recommendations.

Technologies Covered:
Cloud Computing, Hosted Telephony, Hosted Unified Communications

Vendors/Providers Covered:
Telstra, Optus, Integ, Cisco, Nortel

This study comprehensively analyses the key performance indicators (KPIs), including subscriber numbers, revenue and ARPU, of Telstra, Optus, VHA and MVNOs as of June 2009. Taking into account the industrys fast developments and rapidly-changing competitive landscape, it also provides updated 5-year forecasts from 2009 to 2013. Key findings from this study include:

A snapshot of the overall Australian mobile market for the first half of calendar 2009, including the markets key performance indicators (KPIs) such as subscribers, revenue, and ARPU;

Reviews on carrier 3G and mobile broadband market shares, in terms of subscribers and revenue;

Brief profiles of major mobile service providers, including their KPIs and activities;

Telsyte's five-year forecast of the Australian mobile market from 2009 to 2013, in terms of subscribers, revenue and ARPU.


Technologies Covered:
Mobile Broadband, 2G, HSDPA/3G

Service Providers Mentioned:
Telstra, Optus, Vodafone, Hutchison 3, VHA, Virgin, iiNet, Internode, Woolworths

Every year, Telsyte conducts Australias largest telecommunications business end-user survey. Based on the results of that survey, this study is the flagship report in Telsytes Business Decision Maker Series. It offers a detailed investigation and comprehensive analysis of mobile and wireless technology usage, preferences and adoption trends among Australian businesses by providing:

A discussion on Australian business and ICT priorities in the face of the global economic crisis, and telecom service spending growth in comparison with last years level;

A snapshot of the Australian business mobile market, including market size, mobile workforce and business mobile penetration, and spending by form factor (regular mobile phone, smartphone, and mobile broadband);

Preferences for mobile carriers and mobile device vendors along with carrier selection criteria, and churn intention by form factor;

Current and planned adoptions of enterprise mobility applications, and mobile and wireless technologies, presence of mobile strategies, as well as adoption drivers and inhibitors; and

Conclusion and recommendations.

Technologies Covered:
Mobile Broadband, Wireless Email, HSDPA/3G, Mobile Applications, Mobile Services, Smartphone OS, Unified Communications(UC),

Service Providers Mentioned:
Telstra, Optus, Vodafone, Hutchison 3, Virgin, Primus Telecom

Vendors Mentioned:
BlackBerry, Nokia, HTC, Apple, Sony-Ericsson, Samsung, LG, Palm, Motorola, Google, Microsoft

Produced annually as the flagship report in Telsytes Market Analysis and Forecast Series, this study provides a detailed investigation and comprehensive analysis of the Australian telecommunications market in 2008 and forecast for 2009 to 2013. Key findings from this study include:

A snapshot of the Australian broadband, PSTN, VoIP and data services market for the year ended December 2008, including the markets key performance indicators (KPIs) such as subscribers, revenue, and ARPU;

Brief profiles of major fixed telecommunication service providers, including their KPIs, strategies, and activities;

Analysis of industry trends and outlook with discussion on technology and regulatory developments, as well as trends in the business and consumer markets;

Analysis of the NBN and its impacts along with a high level financial model of the network roll-out and end user monthly triple-play ARPU;

Discussion on the telecom & media convergence and how industry players are attempting to grow revenue amid the global financial crisis;

Telsytes five-year forecast of the market from 2009 to 2013, in terms of subscribers, revenue and ARPU, for the fixed voice PSTN, VoIP, broadband and data services markets; and

Conclusion and recommendations.

Technologies Covered:
ADSL, Cable, Satellite, Wireless Broadband, WiMAX, FTTP, Mobile Broadband, PSTN, VoIP, IP-VPN/MPLS, Ethernet, Leased Lines, ISDN, ATM, Frame Relay, SIP Trunking

Service Providers Mentioned:
Telstra, Optus, iiNet, AAPT, Soul/TPG, Internode, iPrimus, Engin, MyNetFone, Macquarie Telecom

Produced annually as the flagship report in Telsytes Market, Analysis and Forecast Series, this study offers a detailed investigation and comprehensive analysis of the Australian enterprise telephony market by providing:

A snapshot of the Australian enterprise telephony market for the year ended December 2008, including the markets key performance indicators (KPIs);

Brief profiles of major enterprise telephony vendors, including their KPIs, technology, strategies and activities;

Analysis of industry trends and outlook with discussion on technology and competitive landscape environments, as well as trends in the various business size and vertical segments;

Telsytes five-year forecast of the market from 2009 to 2013, by enterprise telephony technology type (traditional, IP); and

Conclusion and recommendations.

Technologies Covered:
Enterprise Telephony, IP Telephony, Unified Communications

Vendored Mentioned:
Aastra, Alcatel-Lucent, Avaya, Cisco, Microsoft, NEC, Nortel, ShoreTel

This Telsyte research report presents a snapshot of the Australian Mobile market for the year ended December 2008, including the market's key performance indicators (KPIs) such as subscriber numbers and service revenue. It also provides a forecast for 2009-2013.

Technologies Covered:
3G, HSDPA, Mobile Broadband

Service Providers Mentioned:
Telstra, Optus, Vodafone, Hutchison 3

While commercial promotions through the use of mobile phones have existed for more than half a decade, the promise of true mobile advertising has only begun to materialise in the past year. It is attracting a large amount of industry attention because, for the first time, mobile technology allows advertisers to pinpoint their target audience based on a set of critical parameters, including personalisation and preferences, contextual activities, and locations  an accuracy level unachievable by other forms of media.

Service Providers Mentioned:
Telstra, Optus, Vodafone, Hutchison 3, ComTel

Australian businesses are increasingly embracing what conferencing and collaborative technologies have to offer to complement their core business operations. The interest has been driven by the associated benefits of Unified Communications (UC), heightened by the current economic environment, where businesses are looking for tangible and immediate relief to their OPEX.

Technologies Covered:
Telepresence, Video Conferencing, Web Collaboration

Vendors Mentioned:
Nortel, Tandberg, Cisco, Adobe, Microsoft, WebEx, Genesys, Citrix

Products Assessed:
Adobe Acrobat Connect, Microsoft Live Meeting, WebEx, Genesys Meeting Centre, Citrix GoTo Meeting Corporate

As 2008 draws to close amid uncertain business environments, Telsyte analysts reflect on the developments that have taken place in the past 12 months and project the major trends for next year. This paper presents our collective outlook on the top 10 trends that will shape the Australian telecom market in 2009

Technologies Covered:
GSM/3G, Broadband, Unified Communications, Green ICT