Friday July 27, 2012
SYDNEY, AUSTRALIA – As more Australian businesses allow staff to bring their own device (BYOD) to the workplace, another significant trend – bring your own apps, or BYOA – is gathering pace as people use publicly downloadable applications for work purposes, according to new research from emerging technology analyst firm Telsyte.
Popular BYOA software used for business include: data backups and storage (Dropbox, iCloud); calendaring; collaboration (GoToMeeting, WebEx); voice communications (Skype); project and task management (Remember the Milk); productivity (Pages, QuickOffice Pro); multimedia; and note taking (Evernote).
Telsyte found that 28 per cent of Australian businesses allow some form of BYOA (business apps), with this trend expected to rapidly grow over coming years. However, the unsanctioned use of BYOA is expected to be significantly higher.
BYOA is a closely related trend of BYOD in the workplace. Some 43 per cent of Australian businesses allow BYOD for notebooks, 40 per cent for media tablets and 54 per cent for smartphones, according to Telsyte’s latest research.
Telsyte surveyed more than 800 CIOs and senior IT decision makers and a key finding was BYOA is now becoming part of the working life of many business people, as more people use personal devices that are often tightly integrated with mobile and cloud apps.
The purchase of public cloud services by staff without company IT intervention is sometimes referred to as “credit card IT”, where end-users in business divisions purchase apps and services to manage their information needs unilaterally.
Telsyte senior analyst Rodney Gedda says the amount of apps people can bring to a work environment is being driven by SaaS and mobile offerings, with Apple’s iOS and Google Android mobile operating systems putting thousands of easy to use apps at people’s fingertips.
“It is inevitable people will use these apps for personal and business use,” Gedda says.
“The challenge for enterprise IT departments is balancing the productivity gains of BYOA with the security and business continuity risks.”
According to Telsyte, BYOA will become the focal point for businesses and even outstrip BYOD as cost of smartphones and media tablets decreases and the diversity of consumer cloud apps increases.
“BYOA is a significant trend in the consumerisation of IT, but IT departments can also work with many of the public apps to investigate wider corporate deployments if the apps are popular and meet company objectives” Gedda says.
BYOA benefits include a low barrier to entry as many public apps are free or low cost and generally users experience high levels of reliability and usability.
Conversely, BYOA has its own set of risks, including the security of the information in addition to providers not being able to guarantee the long term viability of a product, or offer enterprise level service level agreements (SLA).
About Telsyte’s Digital Workplace Study 2012
The Telsyte Australian Digital Workplace Study 2012 is a comprehensive 125 page report which provides subscribers with key market insight across mobile work & telecommuting; evolving workspace; impact of mobile devices; bring your own device (BYOD); desktop voice communications; bring your own apps (BYOA); social networks & media; end-user computing; desktop virtualization; network equipment; business impacts of the NBN; and emerging technologies. Telsyte’s digital workplace research covers the Australian enterprises of all sizes, with more than 30 companies considered including: Dell, HP, Apple, Acer, Lenovo, Toshiba, ASUS, Sony, Samsung, Fujitsu, Citrix, VMware, Parallels, Oracle, Cisco, D-Link, Netgear, Juniper, Huawei, Alcatel-Lucent, Avaya, NBN Co, Microsoft and Skype.
For further information on the report or media inquiries contact:
Tel: +612 8297 4691
Telsyte is Australia’s leading independent emerging technology analyst firm. Telsyte’s services help organisations make informed decisions and succeed in the Australian market. Telsyte analysts take pride in providing accurate, reliable and actionable insights and advisory services. Telsyte is a business unit of UXC Limited (ASX:UXC). For more information see www.telsyte.com.au.