Android sneaks past iOS as most popular smartphone operating system in Australia

December 12, 2012  |   Announcements

Android sneaks past iOS as most popular smartphone operating system in Australia

Wednesday December 12, 2012

SYDNEY, AUSTRALIA – There is a new leader in the Australian smartphone race with handsets running Google’s Android operating system now outnumbering Apple’s iOS-based iPhone devices for the first time, according to new findings from emerging technology research firm Telsyte.

Telsyte research shows that 44 per cent of smartphones being used in Australia are now running Android, just ahead of the 43 per cent running iOS. Together, both operating systems dominate the local smartphone market consisting of more than ten million handsets currently used by consumers for both personal and business use.

Telsyte research director Foad Fadaghi said Google’s Android has caught up because it is available on a much wider range of handsets and is almost equal in terms of features and third-party applications.

“Our new research shows that the lower prices, faster product cycles and carrier support has helped Android become the leading platform,” Fadaghi says.

However, Apple has the highest repeat purchase intention amongst consumers, with iPhone upgrades significantly driving re-contracting with carriers.

Telsyte research also shows high lock-in rates for some vendors, making the market line-ball in terms of forecasts moving forward, with the battle for the remainder of people not yet using smartphones still up for grabs.

The Telsyte Australian Smartphone Market Study 2013-2017 is a comprehensive report which provides subscribers with key market data including sizing and forecasts; vendor & carrier strategies; content provider & developer strategies; smartphone accessories opportunities; platform developments; product reviews and ratings; and discussions on strategic issues for CIOs and business users. More than 20 companies are considered including: Apple, Dell, Facebook, Fairfax, Google, HTC, Huawei, LG, Mi9, Microsoft, Motorola Mobility, Nokia, Optus, PayPal, RIM, Samsung, Sony Mobile, Telstra, VHA and others.

For further information on the report or media inquiries contact:

Foad Fadaghi
Research Director
Tel: +612 8297 4651
Twitter: @foadfadaghi
Email: ffadaghi@telsyte.com.au

Alvin Lee
Analyst
Tel: +61 2 8297 4690
Twitter: @AlvinLee_
Email: alee@telsyte.com.au

For sales and consulting enquiries please contact Sam Yip on +612 8297 4607 (syip@telsyte.com.au).

About Telsyte’s Australian Smartphone Market Study 2013

The Telsyte Australian Smartphone Market Study 2013-2017 is a comprehensive report which provides subscribers with key market metrics including:

• Market sizing, share and forecasts
• Vendor & carrier strategies
• Content provider & developer strategies
• End user trends
• Discussions on strategic issues for CIOs and businesses
• Product reviews and insights

About Telsyte

Telsyte delivers strategic insights and advisory services to businesses that are producing, or are impacted by, disruptive technologies. Through deep insights and local engagement, we partner with clients to make informed decisions and achieve business objectives. Telsyte publishes studies into consumer and business markets and provides custom research and advisory services. Our market leading coverage includes emerging technologies, mobility, enterprise IT, digital media and telecommunications. Telsyte is a wholly-owned business unit of UXC Limited. UXC is an ASX-listed Australian IT services company and the largest Australian-owned ICT consultancy firm with over 2,500 customer organisations in the private and public sectors across Australasia. For more information see www.telsyte.com.au.