Strong SVOD growth creates opportunities for content providers and resellers in Australia

June 27, 2016

Total number of paid SVOD subscriptions on track to more than double from 1.9 million in June 2016 to 4.1 million in June 2019

SYDNEY, AUSTRALIA – Uptake of subscription video on demand (SVOD) services delivered over the Internet continues to run hot in Australia with 2.7 million active subscriptions expected by the end of June 2016, representing a growth rate of 46 per cent over the same period in 2015, according to new research by emerging technology analyst firm Telsyte.

Telsyte’s Australian SVOD/OTT Video Market Study 2016 found 43 per cent of Australian households now subscribe to either pay TV or SVOD services, a 4 per cent increase on the previous 12 months. The average number of SVOD subscriptions per subscribing household has increased from 1.5 to 1.7 during the same period.

The total number of paid (excluding trial users) SVOD subscriptions is on track to more than double from 1.9 million in June 2016 to 4.1 million in June 2019, when it will exceed the total number of pay TV subscriptions in Australia. As of June 2016 pay TV has a total of 3.3 million subscribers and will continue to enjoy a healthy revenue lead over SVOD.

Australians insatiable appetite for streaming content opens the door for third party players like Google, Apple, Telstra, Sony, Samsung and others to consider their content service strategies. Telsyte believes the ability to universally search across multiple service providers, including on smartphones and smart TVs, will be a compelling way for people to access SVOD content in the future.

Telsyte research shows that SVOD now takes up 30 per cent of subscriber’s mobile data allowance and mobile SVOD subscribers typically have a 65 per cent larger net data cap than those who do not stream SVOD on mobile.

SVOD revenues up as trials turn to paid subscriptions

Telsyte estimates SVOD subscriptions will have grown by almost 900,000 during the twelve months to the end of June 16. Through high conversions from free or trial usage to fee paying subscriptions, SVOD services are also generating around 40 per cent more revenue than twelve months ago.

The paid subscriber market leaders, in order, are: Netflix, Stan and Presto. Together the top three providers represent around 85 per cent of all subscriptions; however, there is a long tail of providers covering sports and special interest niches like NBA basketball, UFC matches and AFL.

Telsyte research shows the local SVOD market has entered a new phase whereby the top three competitors are much more aggressively seeking exclusive content rights deals.

Despite Netflix exploding onto the scene, local players Stan and Presto have been growing faster than Netflix in the past 12 months as appetite for more content drives people to adopt a second or third provider. One in five Netflix customers has more than one SVOD service according to Telsyte research.

Virtual reality and 4K content eyed by SVOD subscribers

Current SVOD subscribers are at the leading edge of display technology with 1 in 4 indicating an interest in video content delivered through virtual reality (VR) headsets.

In the living room SVOD users are twice as likely to own a 4K TV and 20 per cent have already shown interest in streaming 4K content over the nbn.

“New services such as VR and 4K streaming could redefine SVOD services, especially for sports related content and have the potential to lift monthly spend,” Fadaghi says.

Telsyte research across industries has shown that consumers are prepared to pay more for entertainment content such as movies, interactive games and streaming sports provided in VR.

For further information on the report or media enquiries contact:

Foad Fadaghi
Managing Director
Tel: +61 2 9235 5851
Email: ffadaghi@telsyte.com.au

Editors please note, Telsyte will not be publicly supplying individual service provider estimates.

Telsyte’s Australian SVOD/OTT Video Market Study 2016 is a comprehensive study which provides subscribers with:

Market sizing and forecasts of the Australian SVOD services market.
Uptake of SVOD services, pay TV and catch-up TV services.
Analysis of current offerings in the market.
Services consumption preference through devices and screens.
Insights into the future of subscription video services in Australia.

In preparing this study, Telsyte used:

Interviews conducted with executives from service providers, mobile operators, content providers and channel partners.
An online survey of a representative sample of Australians 16+ years of age conducted with 1,075 respondents in November 2015.
Financial reports released by service providers.
On-going monitoring of local and global market and vendor trends.

About Telsyte
Telsyte delivers strategic insights and advisory services to businesses that are producing, or are impacted by, disruptive technologies. Telsyte publishes studies into emerging consumer and business markets and provides custom research and advisory services. Telsyte is an independent business unit of CSC. www.telsyte.com.au.

The material in this article is copyright protected and not intended to be altered, copied, distributed or used for any commercial or non-commercial purpose, except for news reporting, comment, criticism, teaching and scholarship.

Fourth Edition of Digital Nation highlights Australian’s adoption of emerging technologies and online government services

May 24, 2016

SYDNEY, AUSTRALIA - Telsyte is pleased to announce the release of the fourth edition of Digital Nation, an infographic style report book that showcases Telsyte’s leading Australian consumer, government and enterprise ICT research.

Digital Nation combines primary research with analyst insight to tell a unique story about how technology is changing Australians’ lives and work in 2016 and what to expect in the future.

The book gives readers information on how to prepare for digital disruption and technology-led change and provides strategic insight into the explosion of devices and data that will drive new levels of engagement and commerce.

Australians positive about technology

Telsyte Managing Director Foad Fadaghi says Australians are increasingly comfortable using and adapting to new technologies.

“Staying connected is now a national pastime - Australians are clearly more dependent on the internet for entertainment and shopping than ever before,” Fadaghi says.

Telsyte research shows nearly three-quarters (73%) of the population believe faster broadband is important for Australia’s future, and as a result of being more connected 70 per cent of us are happy doing online banking.

The e-commerce market in Australia is growing strongly, with digital commerce – including digital goods and subscriptions – reaching nearly $30 billion in 2015 and sales of digital goods and services is up by more than 20 per cent year-on-year, led by the spike in uptake of Internet video streaming services and the shift to digital gaming.

Other categories of physical goods purchased online continued to grow, but their growth was curtailed by the falling Australian dollar. Physical goods e-commerce grew by four per cent from 2014 to 2015, compared to seven per cent in the previous year.

By 2019 the average household will have some 24 Internet-connected devices, up from nine in 2015 according to Telsyte research. In fact, our homes are becoming so connected we will be spending $3.2 billion on connected devices and services by the end of the decade, almost eleven-fold growth over the next four years.

Digital Nation informs business leaders on how to take advantage of all this change and how to transform their thinking to avoid competition from agile market entrants.

This year we will also see how the emergence of more automation technology – from cars to aerial drones – will change our daily lives and offer opportunities for innovation. Digital Nation reveals Australians are hungry for better technology to help improve our lives.

Attitudes to e-government growing strong

An exciting development for the fourth edition of Digital Nation is the introduction of a new e-government section titled Digital Government.

With more Australians accessing a wider range of online services than ever before, government agencies at all levels are developing citizen portals to facilitate interaction with government services.

Telsyte research indicates most (80%) people believe all government services should be available on the Internet. The federal government’s MyGov portal has been well received, with more than half of us (55%) having registered to use the portal — of whom 75 per cent agree that it provides useful services.

Government agencies still have some work to do when it comes to providing online services, with one in four of us still believing Australia is not yet a global leader in e-government.

With so many of us comfortable using e-government services, the opportunity is there for the range of services available to citizens to expand. Apps in areas such as e-health, business services and taxation can be used to streamline interactions with all levels of government.

Digital at Work

As more of our personal technology is used for business with BYO-IT (not just devices, but apps too) and more business applications become accessible to consumers, Australians are in the middle of a work-life balance revolution. Digital Nation looks at how the workplace is transforming to be more accommodating – and productive – for our increasingly technology-enabled workforce.

Within local organisations, around half of business units like marketing, HR and operations have their own IT budgets. Digital Nation reveals this trend is having a measurable impact on traditional IT departments with many CIOs having experienced problems resulting from IT purchasing outside of IT.

Telsyte Senior Analyst Rodney Gedda says in addition to the use of personal device technology in the workplace, traditional IT strategies are changing rapidly to deal with line of business spending and an influx of cloud-based services.

“More than half of Australian CIOs believe line of business IT spending will exceed central IT spending by 2020 and more than 80 per cent of enterprises will be using some cloud infrastructure service by that time. Such trends are forcing a rethink of traditional IT management practices,” Gedda says.

Cloud computing for business continues to grow strong and Digital Nation reveals how the hybrid architecture will become the predominant form of infrastructure management.

“Being able to deploy workloads on public or private clouds for the best business outcome is the foundation of a modern IT service capability,” Gedda says, adding important factors like security, integration and TCO do not go away with moving on-premise systems and applications to the cloud.

The digital transformation of Australia’s businesses is reaching the core of how they operate — including enterprise resource planning (ERP) systems.

A big challenge for Australian businesses is that ERP feature use is languishing and the top two factors for ERP success are easy to use interfaces and flexibility of the ERP system. Telsyte believes traditional ERP suites must evolve to compete with the range of cloud-based SaaS applications offering modern UIs and flexible usage models.

With so many digital and online services permeating the workplace, Australian business leaders must decide how to best apply them for a business outcome. In recent years, the emergence of Platform-as-a-Service (PaaS) has provided a hosted development and testing environment for new applications. PaaS cloud services also offer developers a wide range of integration components for popular services from content management and file storage to CRM and accounting.

Digital disruption is resulting in an increase in the adoption of PaaS to develop and deploy custom applications in the cloud, according to Telsyte research.

More than half of Australian organisations are already using or investigating PaaS to deploy custom software as more seek fit-for-purpose applications.

Digital Nation, is available for purchase as a printed hardcover book from online bookstore Blurb (US$79+GST excluding delivery) via this URL: http://www.blurb.com/b/7070796-digital-nation-2016

Customised books and bulk orders are also available. Contact: info@telsyte.com.au

About Telsyte

Telsyte delivers emerging technology insights and advisory services to businesses that are producing, or are impacted by, disruptive technologies. Telsyte publishes studies into emerging consumer, business and government markets and provides custom research to better inform strategic decision makers. Our clients include leading global technology vendors, service providers, government agencies, media companies and technology influencers among a wide range of industries. Telsyte is an independent business unit of CSC.

Long-time rivals battle for tablet supremacy, as 2-in-1s blur the line between PC and tablet

April 19, 2016

SLUMP IN BUDGET ANDROID DEVICE SALES DRAGS MARKET DOWN FOR SECOND YEAR RUNNING

SYDNEY, AUSTRALIA – The Australian tablet market is entering a new phase of competition with Apple and Microsoft set to battle it out for touch screen device dominance, according to a new study from emerging technology analyst firm Telsyte.

In its sixth year, the Telsyte Australian Media Tablet Market Study 2016 found that 3.1 million tablet devices were sold in 2015, down from 3.8 million in 2014. Despite a second year of decline, Telsyte believes the market is set to grow again in 2016 as consumer appetite shifts to higher end 2-in-1 (computer and tablet) devices.

With the number of units sold dropping by 18 per cent in 2015, industry revenues grew by 2 per cent due to price rises, and a growing preference for premium products with a higher average sale price.

Sub-premium tablets, or those priced below $450, made up 48 per cent of sales in 2014 but only 35 per cent in 2015. This share is expected to fall to 26 per cent in 2016 as consumers embrace higher-end models.

“The impact of phablets, or larger smartphones, has been mostly towards lower cost smaller screen tablets,” Telsyte senior analyst Alvin Lee says.

The sales share of Windows-based tablets almost doubled in 2015 from 2014; however, the rise of Windows as a tablet platform was not yet enough to offset the overall market decline.

After a slow start Microsoft is now realising the tablet opportunity, producing its own Surface branded devices, but also shipping on Windows devices from Samsung (the dominant Android smartphone and tablet vendor) and traditional partners such as Dell and Lenovo.

Telsyte Senior Analyst Alvin Lee says Android’s volume strategy is uncertain, and the lack of a “hero” device from Google or other vendors is holding back Android’s tablet potential.

Early 2-in-1 buyers more business focused

Early adopters of 2-in-1 tablets are more likely to be business professionals and career driven, according to Telsyte’s technology buyer research.

The study found 2-in-1 users are twice as likely to “keep up to date with technology developments”, twice as likely to “have used the Internet to share their creativity” and 1.6 times more likely to “want to get to the very top of their career”, than the average Australian (aged over 16).

Telsyte’s Enterprise IT research indicates nearly half of Australian businesses allow BYOD (Bring your own device) in the workplace, including tablet and notebook devices.

Australia’s leading tablets reviewed

For the first time, Telsyte is releasing its analyst device reviews based on real world testing and analysis of components, application environments, business and consumer features, price, channels to market, design and several other factors. The ratings are considered from a tablet user perspective and some of the results are as follows:

  
    Tablets reviewed
    Telsyte rating
    Operating system
    Reviewed with keyboard
    Assessment
  

    Acer Aspire R14
    3 stars
    Windows
    Foldable design
    Size and weight are not ideal as a 2-in-1 tablet. Does not have the common bezel-less design.
  

    Apple iPad Pro (12.9 inch)
    4.5 stars
    iOS
    Smart Keyboard
    A premium device with a premium price tag.
  

    Apple iPad Pro (9.7 inch)
    5 stars
    iOS
    Smart Keyboard
    An upgrade from the existing 10 inch iPad range.
  

    Apple iPad mini 4
    4 stars
    iOS
    No
    Lower specs compared to the iPad Pro range.
  

    Asus Transformer Book T300 Chi
    3.5 stars
    Windows
    Detachable keyboard
    Lower specs and has no full-size USB ports.
  

    Dell Inspiron 11
    3.5 stars
    Windows
    Foldable design
    Non-detachable screen and lower specs.
  

    Google Nexus 9
    4 stars
    Android
    No
    Priced at premium compared to previous models.
  

    Google Pixel C
    3.5 stars
    Android
    Pixel C Keyboard
    Lack of optimised apps for the 2-in-1 form factor.
  

    HP Spectre X2
    4 stars
    Windows
    Detachable keyboard
    Missing HDMI port or USB 3.0 ports for business user.
  

    Lenovo Yoga 900
    4 stars
    Windows
    Foldable design
    Foldable design adds bulk when using in tablet form.
  

    Microsoft Surface Pro 4
    4.5 stars
    Windows
    Keyboard cover
    A high-end device but pricey.
  

    Microsoft Surface Book
    4.5 stars
    Windows
    Detachable keyboard
    A premium device but it is heavy.
  

    Samsung Galaxy TabPro S
    4.5 stars
    Windows
    Keyboard cover
    Lack of external ports (only one USB-Type C) requires further investment in peripherals.
  

    Sony Xperia Z4 Tablet
    4 stars
    Android
    Detachable keyboard
    Detachable keyboard needs charging separately.
  

    Toshiba Portege Z20T
    3.5 stars
    Windows
    Detachable keyboard
    Does not have a slim form factor as others have in standalone tablet mode.
  

  
    Telsyte rating
    Description
  
    1 star
    Basic
  
    2 stars
    Below average
  
    3 stars
    Mid-range
  
    4 stars
    Strong challenger
  
    5 stars
    Advanced product

For further information on the study or media inquiries contact:

Foad Fadaghi, Managing Director, Tel: +612 9235 5851, ffadaghi@telsyte.com.au or
Alvin Lee, Senior Analyst, Tel: +612 9235 5890, alee@telsyte.com.au

About Telsyte’s Australian Media Tablet Market Study 2016

Telsyte’s Australian Media Tablet Market Study 2016 is a comprehensive report which provides subscribers with:

Tablet market sizing, platform and vendor market shares and forecasts
End user trends across devices, services and mobile media
Purchase intentions
Product reviews and insights
Tablet audience estimates for media companies

In preparing this study, Telsyte used:

Financial reports released by mobile carriers, manufacturers, retailers and other service providers.
Interviews conducted with executives from manufacturers, retailers, media companies and channel partners.
An online survey of a representative sample of Australians 16+ years of age conducted with 1,077 respondents in July 2015.
An online survey of a representative sample of Australians 16+ years of age conducted with 1,075 respondents in November 2015.
On-going monitoring of local and global market and vendor trends.

Smartphone sales down as price rises and less upgrades impact maturing Australian market

March 15, 2016

Smart wearables sales increased by 60% year-on-year driven by health and fitness bands

SYDNEY, AUSTRALIA – Australia’s smartphone market is maturing and combined with the higher cost of premium models, 1 million less units were sold in 2015, according to a new study from emerging technology analyst firm Telsyte.

The Telsyte Australian Smartphone and Wearable Devices Market Study 2016 found 7.9 million smartphones were sold in 2015 compared with 8.9 million in 2014, an 11 per cent decline.

However Telsyte expects this to reverse in 2016, with a forecast 8.4 million units to be sold due to an anticipated major iPhone refresh, a stronger line up of Android-based handsets and new smart accessories that complement latest smartphones such as Virtual Reality headsets.

In the second half of 2015, Android lead the market by units sold with 49 per cent share, followed by iOS with 46 per cent and other platforms at 5 per cent. In the second half of 2015, the leading brands were Apple and Samsung, with Huawei also having a strong showing with its Nexus 6P offering.

“The Australian smartphone market had a cyclical downturn in 2015, but revenues remained steady offset by price rises,” Managing Director of Telsyte Foad Fadaghi says.

Signs that the market is nearing saturation emerged in 2015 as only 860,000 new smartphone users were added, down from 1.87 million in 2014. Telsyte expects a similar number of new users in 2016 with the figure nearing the natural net population growth by 2020 (approximately 400,000 to 500,000 people per year). Telsyte believes there was 17.6 million Australian smartphone users at the end of 2015.

However, Telsyte estimates 3.5 million Australians are still using regular mobile phones and have yet to upgrade to a smartphone. Telsyte expects the smartphone market will receive a boost as Telstra and Optus decommission their 2G networks in 2016 and 2017, requiring those on older handsets to finally upgrade.

Telsyte research shows around half of iPhone users have yet to upgrade to the larger form factor iPhone 6 (or later) models, despite the iPhone retaining a greater than 80 per cent repeat purchase intention amongst its users. Telsyte believes some of this market will be best addressed with a more affordable and possibly smaller form factor model expected to be announced in early 2016.

“It is getting harder to get consumers to upgrade their smartphones. Manufacturers will need to give customers more reasons to upgrade in 2016 than the end of mobile service contract, or larger screen size” Fadaghi says.

Smart fitness band sales continue to grow

The adoption of health and fitness apps – and health-orientated lifestyle choices by Australians – is driving a boom in smart wearable devices which are now used by more than 2 million Australians (16+ years of age). Looking forward, Telsyte predicts by 2020 around a third of the population could be wearing a smart wearable device on their wrists.

In Australia, Smart wearables continue to be dominated by lower cost smart wristbands rather than premium priced smartwatches. Telsyte estimates approximately 76 per cent of the 944,000 units sold in the second half of 2015 were smart wristbands, such as those produced by Fitbit and Garmin.

Smartwatches have been less successful in attracting the mainstream buyer. Telsyte’s research into Australian consumers’ attitudes to technology and lifestyle shows that current smartwatch users are twice as likely to want to “stand out in a crowd”, three times more likely to “always keep up with the latest technology developments” and five times more likely to “feel pressure to buy the latest gadgets” than the average Australian consumer.

“Smartwatch user profiles suggests the market is still only drawing in early adopters of technology,” Senior Analyst Alvin Lee says.

“However the lines are blurring as more affordable smart wristbands are offering features that were previously only available on smartwatches,” Lee says.

Telsyte research shows that Apple retained market leadership of the Australian smartwatch market in 2015, followed by Samsung and LG.

For further information on the report or media inquiries contact:

Foad Fadaghi
Managing Director
Tel: +61 2 9235 5851
Twitter: @foadfadaghi
Email: ffadaghi@telsyte.com.au

For sales and consulting enquiries please contact Foad Fadaghi on +612 9235 5851 (ffadaghi@telsyte.com.au).

About Telsyte’s Australian Smartphone and Wearables Devices Market Study 2016

The Telsyte Australian Smartphone and Wearables Devices Market Study 2016 is a comprehensive 90 page report which provides subscribers with:

Market sizing estimates, platform and vendor market shares and forecasts
End user trends across devices
Purchase intentions and user segmentation
Device profiles and ratings
Forecasts, and audience estimates usable by contentand application developers

In preparing this study, Telsyte used:

An online survey of a representative sample of Australians 16+ years of age conducted with 1,075 respondents in October 2015.
Financial reports released by manufacturers, publishers and service providers.
On-going monitoring of local and global market and vendor trends.

Virtual reality makes grand entrance into Australian market

March 8, 2016

Telsyte’s inaugural virtual reality and augmented reality (VR & AR) market study predicts unmet demand for devices in 2016

SYDNEY, AUSTRALIA – Demand from Australian consumers will outweigh supply in the VR headset market in 2016, according to a new study from emerging technology analyst firm Telsyte.

The Telsyte Australian VR & AR Market Study 2016 predicts 110,000 VR headset units will be sold in 2016 with sales rapidly growing to more than 500,000 units per annum by 2020.

“Strong market growth will come in 2017 and 2018 as manufacturers ramp up production and more ‘must have’ use cases emerge,” Managing Director of Telsyte, Foad Fadaghi, says.

Based on ongoing research conducted for the computer games industry, Telsyte predicts the bulk of the initial VR device demand will be driven by video gamers. Today, one in two households have a game console – of which around a third have a current generation model, such as the Sony PlayStation 4.

“The strongest pent-up demand is coming from gamers, who clearly see VR as the next frontier in immersive entertainment,” Fadaghi says.

For example, the popular Microsoft-owned Minecraft game is expected to be a strong catalyst for adoption, with support announced for Oculus and the game demonstrated on HoloLens.

A VR headset is a head-mounted wearable device that displays a computer-generated 3D virtual world. AR headsets (like Microsoft’s HoloLens) are similar; however, they interact with the real world with visual overlays. Telsyte believes both approaches will grow in popularity and bring different applications for entertainment and work productivity.

Telsyte segments VR headsets into four categories: Computer, Mobile, Console and Standalone. Telsyte forecasts the largest share by value in the Australian market will be VR for consoles for at least the next two years. Beyond 2017, the availability of lower priced products, and more advanced mobile and PC-based options, will help lift the share of non-console based VR.

In Australia, the VR and AR market will spawn an ecosystem of developers that will be looking to help businesses take advantage of this new interface, much like Web and mobile app developers have previously.

“While some will take a leading position, it is more likely that a wait-and-see approach will be adopted by most organisations to substantiate the non-gamer user base, and for the current range of products to mature”, Fadaghi says.

Other segments to benefit include the market for VR cameras and gaming peripherals (e.g. controllers and sensors), VR product retailers with dedicated demonstration rooms, and online streaming entertainment organisations that start serving VR content on subscription.

“As with smartphone penetration, it could take up to a decade for VR to reach mainstream levels, but there is clearly pent-up demand from early adopters,” Fadaghi says.

Telsyte’s survey of a representative sample of 1,075 Australian consumers aged 16 and over shows half of us are already aware of VR technology, with around 20 per cent indicating a desire to purchase a VR capable device. The most popular devices consumers are interested in buying are the Samsung Galaxy VR, Sony PlayStation VR, Google Cardboard and Facebook’s Oculus Rift.

Potential buyers cited games, movies, sports entertainment and education as the main use cases; however, Telsyte has identified many additional applications such as social networking and live streaming; health and fitness; TV and News broadcasting; and use in business applications.

Despite this groundswell of interest, VR and AR still have headwinds to overcome to gain wider consumer acceptance. Only one in five people are willing to spend more than $400 for a VR headset, substantially lower than the price of most first-generation products coming to market.

Furthermore, many computers and smartphones will require upgrades to be able to use VR and AR add-ons. There are also social, health and safety concerns surrounding the prolonged use of VR devices.

Telsyte research on the willingness to pay for VR content shows that high-end games, business applications and education applications are expected to generate the highest average software unit prices.

Telsyte tested numerous VR units and conducted interviews with leading VR and AR manufacturers, developers and publishers, and predicts VR and AR technology is on the cusp of more widespread adoption.

However, Telsyte does not believe VR, as it stands, will replace existing technologies such as smartphones, computers or tablets. Indeed, many of the VR devices are designed as accessories or companions to other devices.

“Telsyte predicts VR and AR will help revive the more mature smartphone and high-end PC markets,” Fadaghi says.

For further information on the report or media inquiries contact:

Foad Fadaghi
Managing Director
Tel: +61 2 9235 5851
Twitter: @foadfadaghi
Email: ffadaghi@telsyte.com.au

For sales and consulting enquiries please contact Foad Fadaghi on +612 9235 5851 (ffadaghi@telsyte.com.au).

About Telsyte’s VR & AR Market Study 2016

Telsyte’s Australian VR & AR Market Study 2016 is a comprehensive 55 page report which provides subscribers with:

Market sizing estimates, platform and vendor market shares and forecasts
End user trends across devices
Purchase intentions and use cases
Device profiles and ratings
Forecasts, and audience estimates usable by contentand application developers

In preparing this study, Telsyte used:

Interviews conducted with executives from VR/AR vendors, retailers, software developers, game publishers and channel partners.
An online survey of a representative sample of Australians 16+ years of age conducted with 1,075 respondents in October 2015.
Financial reports released by manufacturers, publishers and service providers.
On-going monitoring of local and global market and vendor trends.