Smart speakers help send Australian IoT@Home market skyward

Concerns around privacy and security of connected devices persist

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SYDNEY, AUSTRALIA – The Australian Internet of Things at home (IoT@Home) market grew 55 per cent in 2017, reaching $583 million according to new research from emerging technology analyst firm Telsyte.

The Telsyte Australian IoT@Home Market Study 2018 found rapid uptake in smart speakers, as well as increasing internet connectivity of appliances such as air conditioners and security cameras, is creating the foundation for an Internet-connected device explosion expected to accelerate beyond 2020.

According to Telsyte research, the average Australian household has 17.1 connected devices in 2018, up from 13.7 in 2017. Telsyte forecasts this number to grow to 37 by 2022 or 381 million Internet-connected devices nationally. Most of this growth is expected to come from IoT@Home devices and associated services, which Telsyte categorises into smart energy, smart security, smart lifestyle and smart hubs. (see coverage figure below)

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Telsyte believes the smart lifestyle sector, which consists of whitegoods, appliances and house & garden products, will be the largest sector by 2022, as manufacturers bring to market products that have Internet connectivity as a standard feature. This contrasts with today’s market where smart appliances can command a significant premium.

“Building connectivity into consumer products will allow manufacturers to develop new business models and provide intelligent services that not only change consumers’ lifestyles, but disrupt a number of traditional industries”, Telsyte Managing Director Foad Fadaghi says.

Telsyte research shows a clear shift in where consumers start their IoT@Home journey. More consumers are now interested in enhancing their kitchen with smart speakers and smart appliances.

However, despite the potential growth of the IoT@Home market, challenges such as privacy and cyber security concerns are impacting consumer appetite. Some 41 per cent of Australians are “more concerned about cybersecurity than last year” and 61 per cent are concerned about their private information being exposed online, up 5 per cent from the previous year.

Smart speaker sales boom, laying the foundation for an IoT@Home explosion

Telsyte estimates around half a million Australian households currently own a smart speaker, up from less than 10,000 in 2016. Telsyte forecasts around 3 million Australian households will have a smart speaker by 2022.

The smart speaker category was the fastest growing IoT@Home product in 2017, with Google Home and Google Home mini being the market leaders driven by holiday season sales, free giveaways with Pixel 2 smartphones, and multipack offers. Telsyte expects Apple and Amazon to catch up as their products became more widely available in 2018.

This surge in smart speaker adoption is expected to lay the foundation for demand for other IoT@Home products. Telsyte research shows smart speaker users are twice as likely to purchase other IoT@Home products compared to non-users.

The study also found that around 87 per cent of smart speaker users are seeking advanced IoT@Home functions based on AI and machine learning, compared to 68 per cent for those without smart speakers. Some examples include alerting if strangers are repeatedly appearing around the home, or air conditioners that adjust based on knowing a change in schedule through access to an online calendar.

The most important factor for consumers purchasing IoT@Home products are that they are easy to use or “just work”. This includes being easy to setup, and not requiring active human monitoring. 

Google sets the pace, but Apple users present an untapped opportunity

Despite Google’s early lead in the smart speaker market, Telsyte believes Apple’s loyal users base presents strong opportunities for third party manufactures.

At the end of 2017, Telsyte estimated there was 2.2 million Australians that use five or more Apple products and services compared to 1.2 million using Google products (using a similar methodology).

“The lock-in and ripple effects of Apple’s ecosystem amongst Australian families are too big for IoT@Home manufacturers to ignore”, Telsyte Senior Analyst Alvin Lee says.

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For further information on the report or media enquiries contact:

Foad Fadaghi
Managing Director
Tel: +61 2 9235 5851
Email: ffadaghi@telsyte.com.au

Alvin Lee
Senior Analyst
Tel: +61 2 9235 5890
Email: alee@telsyte.com.au

Telsyte’s Australian IoT@Home Market Study 2018 is a comprehensive study which provides subscribers with:

  • Market sizing and forecasts of the Australian IoT@Home market by detailed segments including services and installation revenues
  • Insights into consumer attitudes and technology adoption trends
  • Analysis of vendor strategies and key growth segments
  • IoT@Home user profiles, including early adopters, those on the verge of adopting and those not yet to be interested.
  • Analysis of the IoT@Home ecosystems
  • Analysis of retail and online channels and their importance to IoT@Home products
  • Insights into where consumers begin with IoT@Home journey and key market drivers expected to drive rapid adoption in different segments.

In preparing this study, Telsyte used:

  • Interviews conducted with executives from service providers, network operators, manufacturers and channel partners of IoT@Home products and services.
  • An online survey of a representative sample of Australians 16+ years of age conducted with 1,162 respondents in November 2017.
  • An online survey of a representative sample of Australians 16+ years of age conducted with 1,178 respondents in January 2018.
  • Financial reports released by service providers and manufacturers.
  • On-going monitoring of local and global market and vendor trends.

About Telsyte

Telsyte is Australia’s leading emerging technology analyst firm. Telsyte analysts deliver market research, insights and advisory into enterprise and consumer technologies. Telsyte is an independent business unit of DXC.technology. For more information visit www.telsyte.com.au

The material in this article is copyright protected and not intended to be altered, copied, distributed or used for any commercial or non-commercial purpose, except for news reporting, comment, criticism, teaching and scholarship.

Video games driving Australian VR headset sales

Enterprises eye AR for customer facing apps and location services

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SYDNEY, AUSTRALIA – The Australian VR (Virtual Reality) headset market grew 40 per cent in 2017 to reach 302,000 devices sold, according to new research from emerging technology analyst firm Telsyte.

The Telsyte Australian VR & AR Market Study 2018 found that despite the growth in sales, adoption remains constrained by high device costs, the rapid pace of innovation and lack of clear market winners.

“Australian consumers and developers are taking a wait and see approach to virtual reality” Telsyte Managing Director, Foad Fadaghi says.

Telsyte forecasts that 2.2 million households will have a VR headset in use by 2021, with the main applications being in entertainment. VR headset annual revenue is expected to grow to more than $200 million by 2020, up from $79 million in 2017.

The market leader in VR headsets was Sony PlayStation, which benefited from selling VR as an accessory for the PlayStation 4, and its ability to attract leading games publishers. Sony PlayStation has announced over 50 new VR games titles for 2018.

As awareness has advanced, health concerns surrounding VR has plummeted, with only 5 per cent of survey respondents concerned about negative health implications of VR, down from 36 per cent in 2016.

 Augmented reality gets smartphone boost

 Telsyte believes with more use cases and higher levels of accessibility, augmented realty (AR) – or the overlaying of computer-generated digital images over a camera feed of the real world on devices such as smartphones, tablets, and headsets  is expected to gain broader adoption than VR. The popular AR apps such as Pokémon GO and Snapchat photo filers have helped rocket AR into the mainstream, with 1 in 3 of Australians saying they have tried AR applications.

Telsyte research shows that 67 per cent of iPhones used in Australia are ARKit compatible (Apple’s AR development platform), and 23 per cent of Android phones are AR core compatible (Google’s AR development platform).

While most AR applications are currently being developed for smartphones and tablets, Telsyte forecasts that consumer AR headsets and smart glasses will be commercially available towards the end of 2020, some combining AR and VR functionality.

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Training and design ripe for Enterprise VR

Around one third of organisations interviewed by Telsyte indicated they are either investigating or implementing VR applications. Driving this intention was applications in education & training (40%) and product design & engineering (38%). 

Interest in VR applications for education and training is most prevalent in the professional, scientific and technical services organisations.

Lack of knowledge in VR and lack of skills in app development are key barriers to enterprise adoption, which is further complicated by the numerous VR platforms currently battling for dominance.

 Enterprise AR set to boom

Enterprise interest in AR is higher than VR with 46 percent of organisations currently investigating or implementing AR applications. Customer facing applications (40%), location-based services (38%) and project management (37%) are the main applications being developed.

Most organisations building AR apps are developing for the iPhone (74%), followed by iPad (64%) and Android smartphones (64%).

Like VR, lack of skills and technology maturity are the key barriers for AR with almost 1 in 3 organisations identifying both as barriers.

“With a large established installed base of AR capable smartphones and tablets, AR is becoming the go to option for businesses that are experimenting with immersive technologies” Fadaghi says.

For further information on the report or media enquiries contact:

Foad Fadaghi
Managing Director
Tel: +61 2 9235 5851
Email: ffadaghi@telsyte.com.au

Telsyte’s Australian VR & AR Market Study 2018 is the fourth edition in a comprehensive study which provides subscribers:

  • Market sizing and forecasts of the Australian virtual reality market
  • Australians attitudes to VR & AR software and hardware
  • Enterprise VR & AR adoption and use cases in Australian organisations
  • Analysis of current offerings in the market, and strategic issues for developers
  • End-user trends and intentions.

In preparing this study, Telsyte used:

  • Interviews conducted with executives from VR/AR vendors, retailers, software developers, game publishers and channel partners.
  • An online survey of a representative sample of Australians 16+ years of age conducted with 1,162 respondents in November 2017.
  • An online survey of a representative sample of technology decision makers across Australian organisations with greater than 20 employees, around half in companies with greater than 200 employees
  • On-going monitoring of local and global market and vendor trends.
  • Financial reports released by hardware and software vendors .

About Telsyte

Telsyte is Australia’s leading emerging technology analyst firm. Telsyte analysts deliver market research, insights and advisory into enterprise and consumer technologies. Telsyte is an independent business unit of DXC.technology. For more information visit www.telsyte.com.au

The material in this article is copyright protected and not intended to be altered, copied, distributed or used for any commercial or non-commercial purpose, except for news reporting, comment, criticism, teaching and scholarship.

 

Mobile allowances boom as consumers seek unlimited fixed and mobile data

More than 10 million 5G mobile connections expected in Australia by 2022

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SYDNEY, AUSTRALIA – The Australian mobile services market is expected to enter the realm of 5G in 2019, quickly changing the current market dynamic driven by price competition, according to new research from emerging technology analyst firm Telsyte.

The Telsyte Australian Mobile Services Market Study 2018 found 616,000 new SIO (Services In Operation) were added during the 6 months to December 2017, ending the period with a total of 34.2 million SIO.

The market collectively achieved similar net growth compared to the same period in 2016 (593k), with handsets being the main driver followed by machine-to-machine (M2M) connections and mobile broadband. Telstra and Mobile Virtual Network Operators (MVNOs) combined had the largest growth, contributing more than 70 per cent of the total net SIOs additions.

Telsyte estimates the number of 5G connections will reach over 10 million by the end of FY2022 and at least one network operator will begin shutting down 3G services by 2020. The arrival of 5G is set to enable further innovation in mobile services plans and bundled services, helping create differentiation in the market for MNOs.

The study also found competition in the BYO handset market is intensifying and consumers are benefiting from much better deals across the board compared to a year ago. Mobile Network Operators (MNOs) have substantially increased mobile data inclusions on their BYO contract plans, putting pressure on MVNOs.

The average data allowance on mobile plans grew by more than 100 per cent in 2017 while average data usage on smartphones only grew by 49 per cent. Consequently, Telsyte found that around half of the average data allowance per user was utilised in 2017, down from 67 per cent in 2016.

Telsyte research shows, 1 in 3 (32%) still feel they are paying too much for their current mobile services. Those that have exceeded their monthly data allowance at least once during 2017 were twice as likely to intend to change their service provider than the average.

Staying connected now critical for consumers

Mobile connectivity is now critical to most Australians. More than 1 in 4 Australians were forced to tether to their mobile connection in the last 12 months due to a slow, or non-working, fixed broadband connection at home or work. Amongst those forced to tether, 32 per cent said they are likely to upgrade their mobile data limit.

However, despite this behaviour the consumption of fixed broadband data showed no sign of slowing down with usage expected to continue to grow at around 40 per cent per annum.

Two-thirds of Australian smartphone users with fixed broadband at home claim that they would use their fixed broadband just as much, even if they had access to unlimited (or very large) mobile data. Only 11 per cent say they will decrease their fixed line usage by more than 50 per cent or stop using it altogether.

Telsyte believes a simple unlimited “any connection” option will be popular going forward as consumers become increasingly dependent on their digital devices, regardless of whether it connects via the mobile network, or a fixed line network.

“The market is conditioning people to consider and pay for different access technologies separately, but ultimately consumers just want their Internet to work, anywhere at any given time, on all their digital devices,” Telsyte Senior Analyst Alvin Lee says.

Telsyte believes more personal and household devices will be connected to the mobile networks when consumers are introduced with the “easy to connect” methods, such as those based on eSIMs.

eSIMs the catalyst for disruption

eSIMs are integrated SIMs in digital devices such as smartphones, wearables, tablets and other Internet-connected devices. Devices with eSIMs can be connected to supporting cellular networks with a simplified process and without requiring a physical SIM card. They also can reduce the internal space required, a critical advantage for smaller devices such as wearables. Currently the Apple Watch Series 3 LTE is the main device utilising this technology.

Telsyte’s research shows eSIMs are more likely to encourage Australians to connect additional devices to mobile networks. With the current low levels of data utilisation on mobile services, nearly 1 in 2 Australians (45%) are interested in connecting their personal and household devices to mobile networks if they are eSIM enabled. The most immediate opportunities are with laptops and tablets where around a third of Australians are interested in connecting via an eSIM.

While eSIMs present opportunities for carriers, they also have the potential to increase churn with most operators cautiously adopting this technology.

For further information on the report or media enquiries contact:

Alvin Lee
Senior Analyst
Tel: +61 2 9235 5890
Email: alee@telsyte.com.au

Foad Fadaghi
Managing Director
Tel: +61 2 9235 5851
Email: ffadaghi@telsyte.com.au

  • Editors please note, Telsyte will not be publicly supplying individual service provider estimates.

Telsyte’s Australian Mobile Services Market Study 2018 is a comprehensive study which provides subscribers with:

  • Market sizing and forecasts of the Australian mobile services market
  • Analysis of current offerings in the market
  • Carrier performance and review
  • End-user trends and strategic discussions
  • Mobile services market KPI

In preparing this study, Telsyte used:

  • Interviews conducted with executives from service providers, mobile operators, device manufacturers and channel partners.
  • An online survey of a representative sample of Australians 16+ years of age conducted with 1,162 respondents in November 2017.
  • Financial reports released by service providers.
  • On-going monitoring of local and global market and vendor trends.

About Telsyte

Telsyte is Australia’s leading emerging technology analyst firm. Telsyte analysts deliver market research, insights and advisory into enterprise and consumer technologies. Telsyte is an independent business unit of DXC.technology. For more information visit www.telsyte.com.au

The material in this article is copyright protected and not intended to be altered, copied, distributed or used for any commercial or non-commercial purpose, except for news reporting, comment, criticism, teaching and scholarship.

Australian organisations struggling to keep up with big data privacy challenges

4 in 10 companies unsure they are not ‘being creepy’ using customer data

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SYDNEY, AUSTRALIA – The benefits of big data analytics have been too good to resist for most Australian organisations; however, many are struggling with privacy implications and the ethical use of data, according to new research from emerging technology analyst firm Telsyte.

The Telsyte Big Data and Analytics Study 2018 found around 80 per cent of organisations in Australia with more than 20 employees have a big data strategy, although many are in the embryonic stages with pilot programs and exploratory projects.

Despite this growing wave of investment in big data, only 61 per cent of businesses were conscious of privacy and regulatory concerns around big data, even with the Notifiable Data Breaches (NDB) scheme coming into effect in February 2018, and the European Union's (EU) General Data Protection Regulation (GDPR) coming into play in May.

Furthermore, many (38%) are struggling with the ethical use of customer data and are unsure if they are being “careful not to be creepy”. Concerns include handling of sensitive data which customers might have shared without understanding what they had consented to, such as during the installation of mobile apps or signing up to free web-based services (e.g. social media sites and email services).

“There is a huge temptation to highly target and customise offers to individuals, but also predict behaviours which generate profits,” Telsyte Managing Director, Foad Fadaghi, says.

“However, many have had to draw the line at how sensitive customer data, such as location movements, or passively scraped data is used to target customers,” Fadaghi says.

Despite self-imposed regulation, nearly two thirds (65%) of organisations claim they protect data like other assets (e.g. physical or IP assets) and around half (53%) are willing to share data if there is tangible benefit to their organisation.

Overall, 84 per cent of business and technology leaders saw an improvement to their organisation by using big data analytics. Productivity and improved decision making were rated highly, as was the ability to improve customer intelligence, and control operating costs.

CEOs and chief data leaders becoming critical for big data success

The CEO and CDO (Chief Data officer, sometime called Chief Data Scientist) are becoming the main sponsors of big data strategies in Australian companies.

About 1 in 3 (35%) organisations have the CEO leading big data strategies, as the decision-making role of the CEO is becoming less about ‘gut feel’, but rather about data-driven and an informed process that can be reviewed by the board.

Telsyte research shows that companies with CDOs or CEOs spearheading efforts are much more likely to have an organisation-wide digital strategy, or the ability to break down silos of data that might sit across various business units.

This addresses the fastest growing challenge relating to the adoption of, and use of, big data - the lack of a standard, organisation wide approach (28%). This is a challenge which is cited by twice as many companies than it was in 2016 (14%).

Other challenges include the cost of big data software or services (31%) and lack of in-house skills (25%)

The main drivers for big data analytics adoption include digital transformation (58%), customer behaviour measurement (44%) and e-commerce applications (36%).

Security and fraud detection is growing in popularity amongst organisations with a big data strategy and is now in use by over 40 percent of organisations.

MSPs and training running hot as customers seek skills

With a lack of skills and high cost of entry holding some organisations back, Telsyte research shows service providers are the big winners for delivering big data analytics capability.

Around a third of companies with a big data strategy are using a big data managed service provider (or outsourcers) compared to around a quarter a year ago, which is ideal for companies struggling to acquire big data skills.

To plug the capability gaps, over one-third of businesses are investing in big data training for staff, which has seen a mini-boom during the last two years.

 For further information on the study or media enquiries contact:

Foad Fadaghi
Managing Director
Tel: +61 2 9235 5851
Email: ffadaghi@telsyte.com.au

Telsyte’s Big Data and Analytics Study 2018 is a comprehensive study 45-page study that provides subscribers with:

  • The adoption and maturity model of big data in Australian organisations
  • Australian organisations’ IT priorities and spending relating to big data and analytics
  • The increasing role of CEOs and CDOs in big data strategy
  • Big data user trends across usage models, vendors used, and the drivers and challenges of big data
  • Demand for different big data use cases
  • Industry sector analysis and trends in big data
  • Industry sector analysis includes retail, healthcare, banking & finance, Information communications & media and public sector & government

In preparing this study, Telsyte used:

  • Telsyte’s technology decision maker survey with a representative sample of 319 respondents across Australian organisations with greater than 20 employees.
  • Sampling was conducted on a company size by number of employees weighting basis, with around half of respondents coming from organisations with greater than 200 employees.
  • Interviews with Telsyte’s extensive network of big data service providers, big data analytic vendors, and cloud providers
  • On-going monitoring of local and global market and vendor trends.
  • Financial reports released by public big data vendors and their partners

 About Telsyte

Telsyte is Australia’s leading emerging technology analyst firm. Telsyte analysts deliver market research, insights and advisory into enterprise and consumer technologies. Telsyte is an independent business unit of DXC.technology. For more information visit www.telsyte.com.au

The material in this article is copyright protected and not intended to be altered, copied, distributed or used for any commercial or non-commercial purpose, except for news reporting, comment, criticism, teaching and scholarship.

Australian tablet sales stabilise as market enters new phase of maturity

Education and enterprise identified as key growth markets

SYDNEY, AUSTRALIA – A total of 1.65 million tablets were sold in Australia during the second half of 2017, a marginal increase of only 1 per cent from the same period a year ago, according to new research from emerging technology analyst firm Telsyte.

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Apple iPad sales bounced back in the second half of 2017 compared to a year ago (up 6%), mainly due to a replacement cycle driven by the new budget-friendly 9.7-inch iPad and an overall increase in interest for the iPad Pro series, which has been positioned as a PC replacement device.

The Telsyte Australian Tablet Computer Market Study 2018 found sales of Android-based tablets continued to disappoint, falling by 16 per cent compared to the second half of 2016. Samsung and Lenovo held their positions as the largest Android tablet vendors in Australia, but other device maker have turned their focus to Windows 10 tablets and 2-in-1s in place of Android.

Telsyte’s latest research shows demand for 2-in-1 tablets - or tablets which can also be used as a computing device (with keyboard) - is approaching mainstream acceptance. 2-in-1 tablets accounted for over 40 per cent of total tablet sales during the second half of 2017*, with the enterprise and BYOD segments driving continued market growth.

Sales of 2-in-1 tablets during the second half of 2017 was still predominantly driven by Windows with more Australians considering Windows 2-in-1 tablets when it comes to upgrading their laptops. Windows 2-in-1 tablet sales increased by 13 per cent in the second half of 2017 compared to the same period in 2016. During this period overall Windows tablet sales overtook Android tablet sales for the first time.

Telsyte’s latest tablet research found some 35 per cent of tablet users tether to their smartphones while out and about, as the average smartphone data allowance has more than doubled since 2016.

However, Telsyte believes the big driver for mobility and tablets will come from eSIMs.

eSIMs are integrated SIMs in digital devices such as smartphones, wearables, tablets and other Internet connected devices. Devices with eSIMs can be connected to supporting mobile networks without requiring a physical SIM card.

“The early success of eSIM in wearables such as the Apple Watch 3 LTE can potentially extend to tablets, with simplified and more user-friendly setup for mobile connectivity”, Telsyte Senior Analyst, Alvin Lee says.

eSims have the potential to rejuvenate tablet computer sales as around 1 in 3 tablet and laptop owners show an interest in connecting to mobile networks directly if their device had an eSim that was easy to connect.

Growth in the tablet using audience (or installed based of users) has started to show signs of peaking, with more than 15 million Australians having access to a tablet at the end of 2017. This was up only around 200,000 people over 2016. The Windows tablet audience is expected to surpass Android during 2018.

Telsyte has identified education and enterprise as key growth segments for tablet sales in the next 12 to 24 months.

According to Telsyte’s latest research, tablets remained a critical channel for delivering children’s content, with 4 in 10 parents that own a tablet sharing it with their children. In addition, Telsyte research shows children who use tablets spend up to 2 hours per day on their device.

 

For further information on the study or media inquiries contact:

Alvin Lee
Senior Analyst
Tel: +61 2 9235 5890
Twitter: @AlvinLee_
Email: alee@telsyte.com.au

About Telsyte’s Australian Tablet Computer Market Study 2018

Tablet definition:  A computer device consisting of a 7 inch or larger touch screen that can be used in a slate format (not requiring keyboard or mouse). Telsyte’s definitions includes 2-in-1 devices with detachable or foldable keyboard, and tabletop, or reclinable desktop screens that provide a tablet form factor experience.

2-in-1 definition: Primarily refers to laptops that have a touch screen and detachable keyboards or foldable form factors to provide a pure tablet-like experience. Tablets that are known for their versatility and mimic laptop-like experience with keyboards or type covers are also considered as 2-in-1s. E.g. Microsoft Surface tablets , iPad Pro, Samsung Galaxy Book, HP Spectre x360, Asus Chromebook Flip 2, or Lenovo Yoga 730.

[*] Please note Telsyte measures Apple iPad Pro models as 2-in-1s for comparison reasons, due to having a specifically designed Apple keyboard which is typically sold together.

Telsyte’s Australian Tablet Computer Market Study 2018 is a comprehensive 74 page report which provides subscribers with:

  • Market sizing, platform and vendor market shares and forecasts.
  • End user trends across devices, usage, platforms and accessories.
  • Tablet and computer purchase intentions and loyalty.
  • Tablet audience estimates.

In preparing this study, Telsyte used:

  • Telsyte’s annual Digital Consumer survey conducted in November 2017 with a representative sample of 1,162 respondents, 16 years and older, and follow-up survey conducted in January 2018 with a representative sample of 1,178, 16 years and older.
  • Interviews conducted with executives from service providers, network operators, manufacturers, retailers, financial analysts and channel partners.
  • Financial reports released by mobile carriers, service providers, retailers and manufacturers.
  • On-going monitoring of local and global market and vendor trends.

Editor’s note:

Telsyte measures sales of devices (“sell out”), not shipments or sales to retailers or carriers (sometimes called “sell-in”). Telsyte believes this is a more accurate measure of performance of products in a marketplace. Telsyte does not rely on disclosure from vendors or general assumptions made for large multinational companies that do not release local market data. Telsyte uses a comprehensive methodology that includes surveys of consumers, discussions with vendors, carriers and their partners, retailers, and financial analysts. In addition, public financial results from manufacturers and carriers are used.  Telsyte tests a wide range of products in real life usage scenarios and conducts satisfaction and repeat purchase surveys with large and representative samples of Australian smart device users. Telsyte is a pioneer in measuring and reporting tablet sales in Australia and has been providing insights on tablet device since 2010.

Please note this study was formerly titled “Australian Media Tablet Market Study”

About Telsyte

Telsyte is Australia’s leading emerging technology analyst firm. Telsyte analysts deliver market research, insights and advisory into enterprise and consumer technologies. Telsyte is an independent business unit of DXC.technology. For more information visit www.telsyte.com.au

The material in this article is copyright protected and not intended to be altered, copied, distributed or used for any commercial or non-commercial purpose, except for news reporting, comment, criticism, teaching and scholarship.