Internet of Things @ Home

The Internet of Things (IoT) at home will be worth approximately $4.7 billion in Australia by 2021, as smart home automation adoption climbs a technology adoption s-curve much like the ones that previously turned the Internet, mobile phones and television into everyday things.

The Telsyte's IoT @ Home market study covers six segments:


  • Smart energy, including smart energy sensors, power points, light bulbs and batteries
  • Smart security, including smart alarms, cameras, sensors and locks
  • Smart lifestyle, from smart appliances through to smart gardening
  • Smart hubs, designed to connect and control all parts of a smart home
  • IoT@Home services, including subscriptions and managed services across energy, security and lifestyle segments
  • IoT@Home installation, including installations across energy, security and lifestyle segments

Vendors from every point in the value chain are staking their claim on this market. Manufacturers, retailers, ISPs, utilities, insurance providers, electricians, consultants and software-as-a-service providers all need to understand what IoT@Home customers expect of them and where they sit in this fast-changing competitive landscape.

The Telsyte Australian IoT@Home Market Study is an annual publication reporting on smart home automation industry and consumer trends. Key questions that the 2017 Study answers include:

  • How large is the IoT@Home market opportunity in Australia?
  • Which IoT@Home categories are expected to grow strongly?
  • What is the starting point for IoT@Home adoption?
  • Who are the current users and potential customers?
  • What are some of the underlying growth drivers and challenges for each segment of the market?
  • What are the opportunities for insurance, retailers, telcos, utilities and manufacturers in IoT@Home market?
  • How many devices in the Australian households will be Internet-connected by 2021 and what is the share of various components?


The Telsyte Australian IoT@Home Market Study is for:

  • Product managers within utilities, insurance and telcos that are designing smart home automation product/service bundles
  • Marketing leaders within hardware and software providers that need thought leadership content for their brands
  • Business leaders within the traditional security providers and other firms that will be disrupted by the rise of the Internet of Things
  • Anyone tasked with making strategic decisions about supplying products, services and retail channel management to the Australian IoT@Home market

In preparing this study, Telsyte used the following sources of research:

  • Telsyte’s annual Digital Consumer Survey conducted a representative sample of 1,000+ Australian consumers 16 years and older
  • Financial reports released by vendors, mobile carriers and other service providers
  • Interviews conducted with executives from vendors, carriers and channel partners
  • Ongoing desk research and media monitoring