Enterprise mobility market to near $5 billion by 2019 as mobility becomes strategic to Australian organisations

SYDNEY, AUSTRALIA – A combination of mobile device hardware, management software and value-added services will drive Australia’s enterprise mobility market up to $4.9 billion in 2019, according to a new study released today by emerging technology analyst firm Telsyte.

Telsyte’s Australian Enterprise Mobility Market Study 2015 surveyed more than 248 CIOs and ICT decision makers on their organisation’s approach to mobile devices, applications and services[1].

The findings revealed mobility is becoming strategically important to Australian organisations with 24% of enterprises with more than 20 staff having a dedicated mobility manager.

Telsyte Senior Analyst Rodney Gedda says with 84% of organisations having some staff who regularly performing their job outside a remote location, the need for mobile application enablement is only going to increase.

“There is a perception mobility is a market with diminishing value, however, CIOs are telling us mobile strategy is shifting away from devices to multi-platform and application management making the value of business mobility exhibit strong growth,” Gedda says.

More than 80 per cent of organisations continue to buy mobile devices for staff, however, a combination of BYOD and CYOD (choose your own device) is now an option for people in more than 70 per cent of organisations.

Wearable computers are the next BYOD frontier with 50 per cent of organisations already open to allowing BYOD for wearables, which have many business applications including access control and worker assistance in confined spaces.

Australian CIOs are also seeing more value in approved mobile application catalogues which are gaining favour over open BYOA tolerance.

“More than a third of businesses do not allow BYOA, which has remained steady, however, more organisations are providing app catalogues which can be reviewed for integration with the overall IT environment,” Gedda says.

According to Telsyte research, popular BYOA software used for business include: data backups and storage (Dropbox, iCloud); calendaring; collaboration (GoToMeeting, WebEx); voice communications (Skype); project and task management (Remember the Milk); productivity (Pages, QuickOffice Pro); multimedia; and note taking (Evernote).

Mobile device management (MDM) growing strong

The uptake of mobile device management continues to grow strongly with Telsyte forecasting 75 per cent penetration among Australian enterprises by 2019.

“With most MDM implementations on-premises there is a big opportunity for managed service and cloud providers to offer on-demand device and application management,” Gedda says.

Summary of key findings in the study

  • How organisations procure mobile devices
  • The size of the enterprise mobility market and what is it forecast to reach in 2020
  • The market split between mobile devices, software and services
  • The market penetration for mobile device management
  • How organisations are using MDM to manage and secure mobile devices and apps
  • The state of BYOD (including wearables) and BYOA (apps)
  • How people work outside the office, including remote locations
  • Are organisations adopting wearable computers and how they are viewed by CIOs
  • How mobility is impacting sales and operations
  • Is the CIO losing control of enterprise mobility?

About the Telsyte Australian Enterprise Mobility Market Study 2015

The Telsyte Australian Enterprise Mobility Market Study 2015 is a comprehensive 70-page study, which provides subscribers with key market insight across mobile service provider market share; mobility strategy; device purchasing trends; supported mobile operating systems; smartphone brand penetration; factors influencing smartphone purchasing; mobile e-mail; BYOD; BYOA; media tablet market share and impact on PCs; mobile app development; apps used on smartphones and media tablets; mobile device management (MDM); mobile application management (MAM) and enterprise wireless (Wi-Fi).

For further information on the study or media inquiries contact:

Rodney Gedda
Senior Analyst
Tel: +612 9235 5891
Twitter: @rodneygedda
Email: rgedda@telsyte.com.au

For sales and consulting enquiries please contact Foad Fadaghi on +612 9235 5851 (ffadaghi@telsyte.com.au).

About Telsyte

Telsyte delivers strategic insights and advisory services to businesses that are producing, or are impacted by, disruptive technologies. Telsyte publishes studies into emerging consumer and business markets and provides custom research and advisory services. Telsyte is a wholly-owned independent business unit of UXC Limited. UXC is an ASX-listed Australian IT services company and the largest Australian-owned ICT consultancy firm with over 2,500 customer organisations in the private and public sectors across Australasia. www.telsyte.com.au

[1] Telsyte’s survey was conducted in November 2014 with a representative sample of 248 CIOs and ICT decision makers in Australian businesses with greater than 20 employees

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